Our products for electric mobility From leasing to mobility app

August 04, 2020 - As a provider of financial and mobility services, Daimler Mobility is playing a key role in the introduction of electric mobility. Our products and services enable our customers to switch to sustainable mobility solutions and enjoy easy and carefree use of electric vehicles. But exactly which products and services are involved here? We asked Andreas Lehr, Head of Global Sales & Marketing at Daimler Mobility, who among other things is also responsible for sales relating to electric mobility solutions.

Mr. Lehr, the last few months have been anything but normal. Everyday routines have completely changed for many people. We also keep reading that the crisis could be a catalyst for increased sustainability. So, is COVID-19 having an influence on the transformation to electric mobility?

Many countries that have been affected by COVID-19 have implemented economic stimulus packages. Some of these aim to create incentives for consumers — this is particularly the case in countries where the automotive industry is very important for the economy. In Germany, for example, electric vehicles are the only vehicles whose sales are being promoted through an increase in government subsidies. The federal government is thus sending a clear message that it plans to forge ahead with the transformation to electric mobility, especially as the purchase incentive is being accompanied by investment in the expansion of the charging infrastructure. This fits perfectly to our Daimler and Daimler Mobility ambition to drive electrification.

What concerns do you think our customers may have with regard to electric mobility?

Numerous customer surveys show that the customers’ concerns can be divided into three categories. In terms of the purchasing decision, costs are most of a pain point. An electric vehicle is more expensive to purchase than a comparable one with a combustion engine. In addition, a lot of customers are still unsure about how much it costs to maintain an electric vehicle, and therefore about how much the vehicle is going to cost them overall — in other words, the total cost of ownership and usage (TCO/TCU). In terms of use, most customers voice concerns regarding charging, which is a new and complex topic for most. Public charging stations, the installation of a wallbox at home, charging times, and range all need to be considered here. Finally, there’s insurance. More specifically, customers are unsure what type of insurance they need to cover new risks, such as damage to the battery or a wallbox.

What products do we offer customers to solve these problems?

We can ease customer concerns about the high purchase price by offering them classic leasing agreements. With leasing, the costs are converted into installments and customers don’t have to worry about having to sell the vehicle after a few years. We also offer leasing customers in many markets additional services. This bundling of services means that customers are able to obtain a clear overview of all costs and don’t need to worry about each individual aspect. One example of this is our full-service leasing package that includes additional services such as repairs, maintenance, tires, and insurance. In the segment for fleet customers, we launched a TCO Simulator together with Athlon at the end of April. The simulator allows us to support fleet customers with their purchasing decisions, as it makes it possible for customers to see exactly whether and at what point in time an electric vehicle would represent a more economical option.

Are there other new products that we plan to launch in the future?

We are working on various solutions that are designed to ease customer concerns about use. One example is an app that makes it easy for customers to rent another vehicle specifically for long-distance journeys and also includes a mobility budget. We’re also working with Athlon on the development of a charging solution for fleet customers.

Profile: Andreas Lehr

How long have you been in your current position?

Since February 2017

What do you look at in your office when you’re thinking?

I mostly work from home at the moment, so I walk around my makeshift office in the attic and look out the window onto the green landscape.

What was the last success you celebrated?

The go-live of our scalable online booking platform for Mercedes-Benz Rent in Switzerland, which was the next country after Germany where we launched the platform.

Which Mercedes model would you like to see in an EQ variant?

To be honest, I have three children, so I focus very much on practical aspects. That’s why I would love to see an EQ variant of the V-Class.

*Stromverbrauch kombiniert: 21,3-20,2 kWh/100 km | CO2-Emissionen kombiniert: 0g/km* | Mercedes-Benz EQCC 400 4MATIC

**Stromverbrauch kombiniert: 26,2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Mercedes-Benz eVito Tourer

Stromverbrauch und Reichweite wurden auf der Grundlage der VO 692/2008/EG ermittelt. Stromverbrauch und Reichweite sind abhängig von der Fahrzeugkonfiguration. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter www.dat.de unentgeltlich erhältlich ist.

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