6 questions for a futurologist Interview with Dr. Marianne Reeb

How will we move in the future, what will be the role of the car and how important is Daimler Mobility in this development? To answer these questions, you have to try a crystal ball - or talk to Prof. Dr. Marianne Reeb. The futurologist takes a look into the future for Daimler AG. The central topic: What will tomorrow's mobility look like?

What's the role of the car in the future?

“I think the car will still have its place in the city of the future. In different use cases for example, we will see cars used in car sharing services and fleets, but we will see privately owned cars on the streets as well. Probably we will not use our private car all the time. We will switch between the different options of transportation, but in some cases we will still drive around with our own car.”

How we will move around in the future?

I think the mobility in the future cities will be more diverse than today. This development started already ten years ago and it will continue in the future. Nowadays we have many ways to get from A to B and we choose the one that best suits our occasion. So we have to make more decisions every day and not follow the daily routine. Sometimes I will take my bicycle or the bus and in other cases I will take my privately owned car.

Which city is leading when it comes to future mobility?

There are a lot of progressive cities worldwide, which all have similar strategies to become a smart city in the future. They all take a similar approach and have the same principles. They want to improve active mobility and they know that they only can reach their goals if they collaborate with citizens and companies. A good example is Singapore, which is very far in the development of a smart and efficient mobility. But there are also Copenhagen, Amsterdam, Berlin, Hamburg and Milan and many others.

The mobility of tomorrow. Dr. Marianne Reeb looks into the future for Daimler.

Smart Cities – what are the trends?

One of the most important trends is – and this is the definition of a smart city – that cities will be driven by data. The potential of the telematics-based data we could generate from cars is huge. This enables us to better interpret the usage behavior of our customers. Using these data in combination with other traffic data could optimize the traffic for every single car driver.

How important is Daimler Mobility for Daimler when it comes to future mobility?

Daimler Mobility is very important for the future of Daimler. Because we know it’s all about mobility in the future, which not only includes cars. If you look at other industries, it's not only about smartphones, but also about their ecosystems. I’m sure mobility will be the ecosystem around the car in the future. So we need strong services and ecosystems for our business of tomorrow.

Will there be a two-class society in the future – urban vs. rural?

We need to focus on the urban areas. Most problems are not caused by the inhabitants, but by daily commuter traffic. In the rural areas we have other conditions. But there are options which could improve mobility in those areas as well. The bus for example does not have to come every hour if there is no one, who needs it. Probably in the future there will be an app to find other people in the village who will take you to the city.

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