The Strategy of Daimler Mobility Into the future with Daimler Mobility

Daimler Mobility AG is positioned for the future with its three core activities of financial services, fleet management and digital mobility solutions. We already offer our customers "Mobility from Years to Minutes".

Our three core activities

We assume that the demand for financial services will continue to grow as a result of rising vehicle sales and increasing electrification. By offering flexible financing and leasing options, we aim to help customers make the switch to electric mobility. At the same time, we are also working on further expanding digital contact points with our customers.

With Athlon, Daimler Mobility has a presence in fleet management. We want to achieve above-average growth and thus expand our market presence in Europe. We will make even greater use of Athlon's expertise across all divisions. We will make our mobility solutions more flexible for customers, for example through rental and subscription models.

As a strategic investor, we want to continue to participate in the business potential of digital mobility solutions through our investments in the rapidly growing market for urban mobility products. At the center of our activities is our participation in the YOUR NOW joint ventures. In addition, we are expanding our activities in the premium ridehailing segment: As part of a joint venture with the Geely Group Company, an app-based limousine driving service will be launched in China in 2019. Daimler Mobility has been participating in the growing market for on-demand services since 2013 through its stake in Blacklane, the Berlin-based chauffeur and concierge provider.

Our activities contribute to a common mobility ecosystem. The spectrum ranges from multi-year financing contracts to flexible leasing, car rental and subscription models to on-demand mobility. We offer our customers exactly the flexibility they need or, as we call it, "Mobility from Years to Minutes".

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Our role in the Daimler Group

We are systematically exploiting the additional revenue and profit potential in the three core activities of financial services business, fleet management and digital mobility solutions and are sustainably aligning our business for the future. Within the Daimler Group, we are strengthening demand for vehicles and services, thereby promoting customer loyalty to the Group brands. In this way, we make a significant contribution to the Group's earnings.

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