The Strategy of Daimler Mobility Into the future with Daimler Mobility

Daimler Mobility AG has a clear focus on financing, leasing and insurance offers in combination with mobility offers such as fleet management, rental models and shareholdings in on-demand mobility services.

Our claim is clear: "We move you!" We do not only finance the purchase of a car, but support our customers with solutions for their private and commercial mobility. We believe that the demand for financial services will continue to grow due to rising vehicle sales and increasing electrification. By offering flexible financing and leasing options, we aim to help customers make the switch to electric mobility. Our insurance products complete the range of services.

At the same time, we are also working on further expanding the digital touch points with our customers through various mobility offers. With Athlon, Daimler Mobility is for example active in fleet management. We want to achieve above-average growth and thus expand our market presence in Europe. Through rental and subscription models we are further making our mobility solutions more flexible for customers. As a strategic investor, we continue to participate in the growing market for urban mobility services.

Our activities contribute to a joint mobility ecosystem. The portfolio ranges from long-term financing contracts, flexible leasing, car rental and subscription models to on-demand mobility. We offer our customers exactly the flexibility they need, or as we say: "Mobility from Years to Minutes".

We digitize our portfolio

We are digitizing our portfolio so that customers worldwide can access our services comfortably from their smartphone, tablet or desktop. Customers can now use the services of Daimler Mobility worldwide and at any time.

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Our role in the Daimler Group

We are systematically exploiting the additional revenue and profit potential in the core activities and are sustainably aligning our business for the future. Within the Daimler Group, we are strengthening demand for vehicles and services, thereby promoting customer loyalty to the Group brands. In this way, we make a significant contribution to the Group's earnings.

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