The Strategy of Daimler Mobility Into the future with Daimler Mobility

Daimler Mobility AG has a clear focus on financing, leasing and insurance offers in close interaction with mobility offers such as fleet management, rental models and participation in on-demand mobility services.

At Daimler Mobility, we pursue a clear goal: to inspire our customers with first-class financing and mobility solutions - intuitive, flexible, and fully-digital. With our long-term financing and leasing models or short-term mobility solutions, we offer our customers a comprehensive mobility ecosystem. Financing the purchase of a car is not our only focus, offering support for personal and business mobility entails our range of services.

We expect the demand for financial services to continue to grow due to rising vehicle sales and increasing electrification. We want to support our customers in switching to electric mobility with flexible financing and leasing offers. Our range of insurance products rounds off our range of services. .

For the further development of our solutions and in view of our strategy, we focus on four key priorities: Driving forward the transformation of our products and the entire company, increasing efficiency, boosting our business areas and further strengthening our corporate culture.


We aim to drive transformation in particular by speeding up the transition to e-mobility, offering flexible products and establishing online sales.

We want to increase our efficiency by automating and bundling processes and simplifying our product range.

We strive to boosting our business by further pushing market penetration, accelerating retention and growing our used-car portfolio.

We aspire to strengthen our corporate culture by ensuring that the focus remains on the people who make Daimler Mobility so unique. We want to safeguard and promote best skills and abilities and continue to live by our core values.

Our role in the Daimler Group

We consistently capitalize on sales and profit potentials and orient our business sustainably towards the future. Within the Daimler Group, we strengthen the demand for vehicles and services and thus promote customer loyalty to the Group brands, which allows us to keep a strong position of a market leader.

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