April 01, 2020 - We have all been following the spread of the COVID-19 pandemic for weeks. The company is doing everything it can to achieve a balance between protecting the workforce from infection and maintaining business-critical functions. In these difficult times, it is important to continue to drive the transformation of Daimler Mobility and to position the company well for the future. Therefore, the responsibilities on the Board of Management will be adjusted as planned as of April 1, 2020.
Here, as already reported in detail in February, is an overview of the most important changes:
- Jörg Lamparter leads the newly tailored and renamed Operations & Digital Solutions division as Chief Operating Officer
- Stephan Unger, member of the Management Board responsible for finance, controlling and risk management, will also be responsible for managing the investments in the digital mobility services segment
- Yvonne Rosslenbroich will be responsible for the Chinese market, in addition to the Africa & Asia-Pacific region
- CEO Franz Reiner will also assume responsibility for Global Sales & Marketing and Customer Experience
The company has taken major steps towards process digitization across all markets. By 2025, a quarter of customers should complete their purchase, including financing, leasing, and insurance, completely online. To achieve this, Daimler Mobility is globally aligning all its processes and systems to these requirements.
The current situation has made it even clearer as to how important digital solutions are - their use is currently experiencing a rapid increase. We have already digitized a high proportion of our processes across all markets. In the future, we want to offer all our customers the option of processing their financing, leasing and insurance contracts completely online. In my new Operations & Digital Solutions department, we will globally align our systems to these requirements, further digitalize processes and make them more efficient. This opens up opportunities for us, after overcoming the current situation, to be able to drive our business forward in a stronger position.
Jörg Lamparter Chief Operating Officer
At the end of 2019, together with the BMW Group, we set the course to make the YOUR NOW mobility joint ventures profitable. Currently, the COVID-19 pandemic is affecting the use of the individual offers. However, we also want to offer our customers and society a genuine added value during this period. SHARE NOW and FREE NOW, for example, are supporting medical staff with significantly reduced-price trips to hospitals and care facilities. As soon as the general situation improves, we will be ready to react quickly to the increasing demand and to offer our customers a high level of service as usual.
Stephan Unger CFO & Digial Mobility Solutions of Daimler Mobility AG
In Asia, we are currently experiencing various phases of the pandemic - business in China is slowly picking up again and colleagues are being allowed to return to the office step by step, while complying with all infection control regulations. On the other hand, we have markets which are just going into a work from home mode. We are closely monitoring the situation in all markets and are acting accordingly to ensure that we can continue to service our customers.
Yvonne Rosslenbroich Member of the Board of Management for the APAC Region
The expectations of our customers are developing more dynamically than ever before and this development is being accelerated by the current situation. We have to work all the harder to provide the right digital offerings and, in close cooperation with our colleagues at Mercedes-Benz Cars & Vans and Daimler Trucks & Buses, translate our customers' requirements into innovative financial services products and services. The focus on customer experience is even more important in times of digitalization.
Franz Reiner CEO of Daimler Mobility AG
View into the future
With this reorganization, Daimler Mobility is consistently focusing on the three core activities of financial services, fleet management, and digital mobility solutions. With the new responsibilities, the company is well-positioned for the period following the COVID-19 pandemic, when demand for digital solutions for mobility services as well as financing, leasing and insurance options and fleet management will increase again.