December 03, 2019 - A star for the road! Daimler Mobility has teamed up with Geely Technology Company to establish the premium ride-hailing service StarRides. The joint venture will kick off in the Chinese city of Hangzhou and will be rolled out further in 2020. You can find in-depth information about the launch of StarRides here.
Daimler Mobility AG and Geely Technology Group Co. Ltd., a subsidiary of Zhejiang Geely Holding Group (Geely Holding), today unveiled the premium ride-hailing provider StarRides in China with inaugural services to begin in Hangzhou in December 2019. The ride-hailing joint venture will begin operating in Hangzhou, a city of more than 10 million people that is home to leading Chinese companies including Geely Holding, and some of the country’s leading technology businesses.
The 50-50 joint venture between Daimler Mobility AG and Geely Technology Group is based in Hangzhou, where services will be launched with a fleet of 100 vehicles including Mercedes-Benz S-Class, E-Class and V-Class vehicles. StarRides will expand to other major cities in China starting in 2020.
The premium ride-hailing joint venture is based on the strategy that was presented in mid-November 2019 by Harald Wilhelm, Member of the Board of Management of Daimler AG responsible for Finance & Controlling and Daimler Mobility, during the Capital Market Days. Among other things, this strategy focuses on three core activities.
Premium ride-hailing is an essential element in our mobility ecosystem. With Geely Technology Group, we have found an excellent partner to expand our mobility ecosystem in China. StarRides will play a significant role in addressing customer needs in the premium ride-hailing segment and solidifying our strong position in the mobility market.
Jörg Lamparter Board member Daimler Mobility AG for Digital & Mobility Solutions
One of these activities is the Digital Mobility Solutions business unit, which took a future-oriented step as early as February by launching the YOUR NOW joint ventures. We are now expanding our activities in the premium ride-hailing sector beyond our share in Blacklane. The creation of an app-based limousine service in China underscores our self-declared goal: As a strategic investor, we want to continue exploiting the business potential of digital mobility solutions through our shareholdings in the rapidly growing market for urban mobility services.
Inaugural services by StarRides follows a year of development and planning by Daimler Mobility and Geely Technology Group, which unveiled the project in October 2018. At the same time Daimler AG and Geely Holding Group are establishing a 50-50 globally focused joint venture to own, operate and further develop smart, the pioneer of small urban vehicles, as a leader in premium-electrified vehicles.